Women are binge drinking more than ever – and advertising is making it worse
Vitamins or vodka; dry January or drink this green juice; Christmas indulgence or “Christ! Hit the gym”. This is the reality of being a woman in the 21st century: simultaneously promoted drinking and dieting. Hard seltzers and health kicks.
Research shows a significant link between eating disorders and substance misuse disorder in women, both of which are on the rise alongside drinking-related deaths. While we frequently see news about “sober curious” Gen-Zers, a recent report from the World Health Organisation (WHO) unveiled that young girls in the UK now drink more than boys, and the number of hospital admissions due to alcohol use is now higher for women than for men.
Extreme diet culture and drinking irresponsibly are two scourges cut from the same cloth; they aren’t sustainable, and we’re made to believe we can fill a void and control our happiness with products that will always control us. Love yourself, but not as you are. Drink this, but don’t take it too far. And, while advertisers
