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@thomaswjervis
LEVI’S, Ray-Ban, Fred Perry and Dr. Martens: they were all designed with prosaic intent, but reaching the height of fashion has seen them ascend to a much more premium position in the market.
The same could be said of MINI which, admittedly by way of BMW’s once controversial reinvention in the early 2000s, has gone from groundbreaking small car to premium fashion accessory that brilliantly retains key elements of the original’s charismatic appeal.
Along the way, the Mini has found its way into the pages of history, thanks to success in motorsport and an extensive portfolio of famous (sometimes infamous) owners. To