THERE WERE MANY exciting things being unveiled at this year’s NAMM Show, which felt like a triumphant return to form after the economic uncertainty of the last few years. But one booth that seemed to have everyone talking belonged to Cream Guitars — a relatively new company based in Monterrey, Mexico.
Along with their two eye-catching models, the Voltage and the Revolver, the company was showcasing its innovative color-changing prototypes. The concept behind this, as CEO Luis Ortiz said at the time, is to mirror the chameleon mentality of modern musicians, many of whom might feel like picking up an instrument that reflects their mood that particular day, rather than however they felt when the guitar was bought. The game-changing technology will prevent diehards from having to buy the same model in different finishes, while also blowing the minds of whoever might be watching.
Below, the Cream Guitars founder talks us through the company’s journey so far
