With flyers more distracted than ever, United rolls out a rebooted safety video
United Airlines is releasing a new safety video for the first time in years. The refresh comes as airlines struggle to hold the attention of passengers who are distracted by screens of their own.
by Joel Rose
May 16, 2024
2 minutes
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MONTREAL — The cast and crew on this soundstage are at the mercy of a little blue ball.
It's about the size of a billiard ball. It rolls, bounces, and floats its way through a Rube Goldberg machine — a complicated chain reaction that leads the viewer from scene to scene in United Airlines' new onboard safety video.
This is live action, not CGI. And
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