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https://elliewhittaker.com.au/
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Tell us about your journey into fabric design…
I grew up around fabric, quite literally! My mum owned a fabric store and my nanna was a very talented quilter. Despite this, I didn’t take an interest in sewing until I had my first baby boy in 2010. Children’s clothing has come a long way since those days – back then, girls’ clothing took up the majority of the floor space and boys’ clothing featured aliens and dinosaurs, or foreign motifs like foxes and bears.
I was determined to make some fun clothes for my baby that were less stereotypical –