@thomaswjervis
SWITCH on the TV and you won’t have to wait too long to see an advert featuring a car that looks straight out of Blade Runner and a contemporary logo apparently comprising a ‘K’ and backwards ‘N’. Is this the latest EV arrival from China, or is it yet another hip American start-up?
Actually the latest marketing campaign is from Kia, a marque that’s currently undergoing one of the most comprehensive rebranding schemes we’ve seen in years.
Kia’s shift towards becoming a desirable and (dare we say it) premium brand has been gaining momentum recently, spearheaded by the launch of its ‘EV’ electric-car range. This
