THE BUSINESS OF ART: 7TH OF 12
Sarah Edmonds is the marketing manager for Pegasus Art, a freelance arts marketing consultant and a watercolour painter. Sarah studied a short course at the Slade School of Fine Art followed by a degree in marketing and has worked in the industry ever since; www.sarahedmonds-marketing.com
What makes you special? Because everyone is unique and so is your artwork. Understanding how you work best, what you paint and why, how to promote it and to whom, is at the heart of all our marketing efforts. In this month’s case study, I
