Evening Standard

How London can learn from Wimbledon to dominate the crypto space

Source: PA Archive

Every summer, elite tennis players, fans, and broadcasters converge on London for the Wimbledon Championships, which is considered the world’s most prestigious tennis tournament. This is not just due to its century-long history; for years, the All England Lawn Tennis Club has successfully upheld tradition whilst embracing new technology.

From pioneering Hawk-Eye's electronic line-calling system, to producing on-demand and social content, or immersing viewers through VR and AR technologies, each initiative has contributed to maintaining its aura and enduring the

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