Los Angeles Times

Meet Estevie, the Gen Z cumbia pop star in the making

Estevie attends NALIP's end of year celebration to honor Latino excellence in film and TV at Sunset Room Hollywood on Dec. 15, 2023, in Los Angeles.

Donning a blue charro outfit, a then 11-year-old Sarah Silva took to the stage of “La Academia Kids,” a Mexican reality singing competition, to belt out a song with the maturity of someone who had been singing mariachi for a long time — never mind that this was her first venture into the genre.

At the end, she received continuous applause for her rendition of Rubén Fuentes’ “La Bikina” as the judges considered her talents.

“Today, I am looking at a great singer,” judge Lola Cortés told her.

A decade later, Silva has evolved into an artist that’s fusing cumbia and musica Mexicana with pop flair. She’s now Estevie, and she’s ready for this moment.

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Estevie arrived to her Times photo shoot at Waterloo Park in Austin, Texas, in her trademark vaquera garb — cowboy boots, low-rise denim jeans and a red frilly blouse. It was her second day at the 2024 South by Southwest Music Festival and her schedule was packed — she had three

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