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    Tory TikTok launch ‘pathetic’ compared with Labour’s ‘savvier’ approach – expert

    by Edd Dracott May 27, 2024 3 minutes
    Source: PA Wire

    The Conservatives’ launch on TikTok has been branded “pretty pathetic” by an expert who praised Labour’s “savvier” social media team.

    Social media has been touted as a key battleground in general elections for many years, but having launched in the UK in August 2018 TikTok was only in its infancy during the last poll in December 2019.

    Likely to play a bigger role than ever this election, the Chinese app was banned from Government phones in March 2023 due to data security concerns

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