Now it’s personal: Poll shows voters like and trust Keir Starmer more than Rishi Sunak
If the outcome of the election is decided by personality and not politics, Sir Keir Starmer has one foot in Downing Street already.
That is the clear conclusion of an exclusive survey for The Independent by pollsters Redfield and Wilton.
It came on the day that Sir Keir gave his first keynote speech of the general election campaign, focusing very much on his personal story and his family’s struggle with poverty while attempting to quell doubts over what sort of prime minister he would be.
The survey of 1,500 adults showed that if you ask who they would rather go to the pub with, lend money to, get them to help put up a shelf, make them laugh, join their quiz team or cry
