Best Asian spirits to sip on this summer
From whisky to gin and vodka, Asian drinks are exploding in popularity right now.
The reason? It’s thanks in large part to an increasing number of Asian restaurants and bars across the UK, as well as ever-more adventurous palates.
Despite shōchū and baijiu being hugely popular in Asia – in fact, the latter is so popular in China it outsells all other spirits across the world – consumers in Britain are only just starting to explore and enjoy these spirits, most notably among Gen Z.
What makes Asian spirits so special?
Alia Jamal, founder of drinks PR agency , explains: “The rich cultural heritage and centuries-old traditions embedded in Asian spirits add an aura of mystique and authenticity. Whether it's the craftsmanship of , the techniques behind Chinese baijiu or the botanicals in Korean soju, each spirit tells a story of its origin, reflecting the unique landscapes, climates and customs of their homelands. This narrative-rich aspect resonates deeply with enthusiasts seeking not just a drink, but an experience steeped in history and tradition.”
