In the lead-up to the national elections on Wednesday, political parties have increasingly turned to social media as a crucial campaign tool and information channel to reach and engage voters.
This shift reflects the growing influence of digital platforms in shaping public opinion and mobilising support.
Let’s delve into a comparative analysis of how political parties in South Africa are utilising social media, focusing on platforms used, strategies employed, accuracy of information, engagement with the audience, language usage, and overall impact on the electoral landscape. The use of social media by political parties in South Africa has evolved significantly since the 2014 general elections. While all major parties now have an active online presence, there is
