TikTok ’skinfluencers’ discover moisturizer made for dry cow udders is perfect for slugging
Rural beauty hack Bag Balm has entered the skincare mainstream thanks to TikTok.
A widely known secret within rural communities, Bag Balm has gone viral after content creators and “skinfluencers” alike have begun to tout its effects as an alternative to Vaseline for “slugging,” the act of covering your entire face before going to bed to seal in moisture.
From actor to country superstar , celebrities have long credited Bag Balm as newspaper, “When I’ve been flying a lot and my skin is really dry, I’ll rub it over my face and on my hair and leave it there all day.”
