TikTok ‘skinfluencers’ rediscover an old beauty secret that is perfect for slugging
by Olivia Hebert
May 29, 2024
3 minutes
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Rural beauty hack Bag Balm has entered the skincare mainstream thanks to TikTok.
A widely known secret within rural communities, Bag Balm has gone viral after content creators and “skinfluencers” alike have begun to tout its effects as an alternative to Vaseline for “slugging,” the act of covering your entire face before going to bed to seal in moisture.
From actor to country superstar , celebrities have long credited Bag Balm as the newspaper, “When I’ve been flying a lot and my skin is really dry, I’ll rub it over my face and on my hair and leave it there all day.”
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