Our lives are increasingly lived online. As a result, the businesses that collect rent from our internet activities are among the most profitable in history.
Meta, for example, made $US68 billion ($103 billion) in cumulative earnings before interest, taxation, depreciation and amortisation (EBITDA) over the past decade. You might have thought dating would be similarly profitable. For reasons we’ll explain, it isn’t.
Once we met our romantic partners at work, church or school. If not, friends and family helped us make connections. Today, they barely register. Online dating has experienced an astronomical rise over the past 20 years.
About 350 million people use dating apps. This alone should make the
