OPINION - Loaded's relaunch is missing a trick — but not in the way you think
by David Ellis
May 30, 2024
3 minutes
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Talk about a missed opportunity. On Monday it was reported that Loaded, the laddiest of the lads mags, has relaunched. Appetite appears middling — Loaded made its original announcement on Instagram a couple of weeks ago, only barely anyone noticed — but this month it turns 30, and so it goes.
Maybe no one cares because it’s after the blokes who stopped buying the mag in the first place. Not the business decision I’d have made. New editor
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