SINCE THE 1990S ALMOST EVERY consumer market has been transformed by the internet. The art market has tried hard to embrace technology, which has certainly boosted the lower end, but much business continues as it has done for centuries: in person.
At the beginning of this century, Sotheby’s conceived a way to disrupt the traditional model by selling online at the lower end in partnership with Amazon. Jeff Bezos explained the intent: “We’re trying to create
