![](https://article-imgs.scribdassets.com/7xx1x1nvnkckhrbb/images/file95AID0FF.jpg)
![](https://article-imgs.scribdassets.com/7xx1x1nvnkckhrbb/images/fileNRIUDTLM.jpg)
![](https://article-imgs.scribdassets.com/7xx1x1nvnkckhrbb/images/fileFZ56BBLQ.jpg)
![](https://article-imgs.scribdassets.com/7xx1x1nvnkckhrbb/images/fileBB1W2P2W.jpg)
To many, merino wool seems oh-so-Australian, but it’s taken the creativity and nous of a New York marketing specialist to create world-first superfine merino sheets, pillowcases and duvet covers.
Canadian-born Indi McCullough says the idea for luxe merino-wool bed linen first popped up while she was shopping in New York.