In 2018, when Maaike Steinebach found herself between jobs, she came across the area of technology known as femtech, a term coined in 2016 by Ida Tin, the co-founder and CEO of menstruation-tracking app Clue.
Femtech, which brings technology and women’s health together, piqued Steinebach’s interest, even though there was little going on in the scene in Hong Kong, where she remains based, at the time. It spoke to her interest in fintech, her support for women in the workplace, and to the wellness journey she had recently been on.
After turning 40, Steinebach had taken stock of her life. She says, “I was super fortunate to have had C-suite roles, and three kids along
