Forbes Africa

EMMA CHAMBERLAIN'S GREAT AWAKENING

When Emma Chamberlain started her YouTube channel in 2017, she had no intention of becoming an internet phe-nomenon - let alone the multihyphenate multimedia mogul she is today. But through hundreds of videos, the 22-year-old creator has shapeshifted before viewers' eyes - going from a teen “Pulling an All-Nighter” and explaining why “We All Owe the Dollar Store an Apology” to a more sophisticated travel and fashion documentarian.

Vlogging these past seven years has made Chamberlain one of the most influential creators of her generation. With more than 12 million subscribers on YouTube and 15 million follow-ers on Instagram, she earned

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