The mark of a good business often relies on three Ps: profit, people and planet. It's hard to say which 'P' should be prioritized but as the companies on our first cohort of impactful Small Giants will attest, people, be they employees, managers or customers, can make all the difference. Second to that is the 'proudly African' thread that has been woven through each of these businesses.
The Small Giants are the businesses that believe small is better, and purpose as important as profit, and most times, even more. They are drawn from the Small and Medium Enterprises (SME) sector