Forbes Africa

STOP ASKING FOR FEEDBACK. WHY IT CAN REALLY HURT

When I worked in large corporate environments, I often sought feedback.

Sometimes, the feedback really hurt. But did it make me a better leader?

Looking back, I'm not sure. Experience, experimentation, and learning from numerous mistakes were, in my opinion, far more influential.

However, this article isn't about how feedback can sting personally with questionable upsides; I'm actually proposing that companies reconsider relying on consumer feedback altogether.

Because, while it's commonly assumed that feedback offers valuable

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