If you’ve spent any time immersed in the world of bikes, you’ve likely encountered the dismissive line: ‘but they’re made by Giant.’ Fifteen years deep into this passion, I’ve heard (and read) it too often. It’s never said with admiration, always as a slight, whether about a Giant or a bike they presume is made by Giant.
Ask a Giant owner what they love about their bike, and they’ll likely rave about the ride quality or the weight or the value. Venture into the realm of European bike enthusiasts, and they’ll serenade you with praises of the carbon layup. The quality of hand-made construction. The workmanship. It’s like a relentless vuvuzela, impossible to ignore. The illusory truth persists to today: anything crafted in the West is synonymous with bespoke excellence, while products from Asia, especially those from Giant, are relegated
