has undergone a series of noteworthy transformations since Pharrell Williams’ era began. Whether’s iconic collections and seasonal shows, Williams has consistently delivered. A particularly recent addition to this success story happened in Hong Kong’s harbor area as Louis Vuitton returned to the city for its pre-fall 2024 campaign. For this campaign, the brand highlighted a maritime aesthetic to the forefront with dandy mariner outfits and sailor uniforms took center stage. The campaign was directed by Williams together with Juan Costa Paz, and was shot by Shanghai-based photographer Leslie Zhang. Pro skateboarder Carlisle Aikens along with models Ayden Williams and Joey Lanham—who appeared on the collection’s runway show—starred in the campaign.
