It’s a truism in business—or if it isn’t strictly true, it’s at least a cliché—that you can’t please everyone. But Mark Mawhinney sees everyone as a potential customer. He does his best to cover all customer bases, from old-school audiophiles to newcomers, from Boomers to Gen Z. “As long as they have two legs and two ears, they can be our customers,” he told Stereophile in a recent phone interview.
Mawhinney owns and runs three businesses: Spin-Clean, the longstanding, inexpensive record-cleaning system; Northern Audio, a high-end audio dealership; and Music To My Ear, a record store