The subject’s face is always likely to be the most heavily scrutinised area of the image by anyone viewing your photos. And the person’s eyes are generally the first place the audience looks. That means, as retouchers, we must ensure that the eyes leave an impression.
As studio photographers,eye can be difficult. For this reason, applying some localised brightening and special effects can be really beneficial to help enhance the fine structure of the eye, which is where the person’s character is most visible.