What is Apple intelligence? The new AI tools that want to transform your iPhone
by Andrew Griffin
Jun 10, 2024
4 minutes
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Apple has finally revealed its response to the current hype over AI: its own technology called “Apple Intelligence”.
The tools are a “personal intelligence system for iPhone, iPad, and Mac that combines the power of generative models with personal context to deliver intelligence that’s incredibly useful and relevant”, Apple said as it announced the feature.
In some ways they are similar to the AI tools that have been announced by most major technology companies in recent months. After the update, iPhones will be able to liaise with ChatGPT and create images using generative AI.
But Apple looked to separate itself from those rivals in
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