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  • Los Angeles Times

    How Jerry West became the NBA logo — and why David Stern never admitted to it

    by Steve Henson, Los Angeles Times Jun 12, 2024 2 minutes
    Dallas Mavericks guard Kyrie Irving passes a finals logo near the locker room following a team practice in preparation for Game 2 of the NBA Finals against the Boston Celtics on Saturday, June 8, 2024, in Boston.

    LOS ANGELES — David Stern went to his grave without admitting that Jerry West was the inspiration for the NBA logo. West died Wednesday at 86 knowing with certainty that he was "The Logo" — and he wasn't really happy about it, especially the capital letters.

    Stern spent 30 years as the NBA's longest-serving commissioner before handing the title to his

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