I was recently interviewed by someone in the whisky industry for a postgraduate research project they’re undertaking about the rate of, and resistance to, change in the whisky industry. During our discourse, I was asked to give three words that I associated strongly with whisky. One of those I chose was ‘barley’ (likely informed by the fact that a significant percentage of the whisky content we
GIVE GRAIN A CHANCE
Jun 10, 2024
2 minutes
You’re reading a preview, subscribe to read more.
Start your free 30 days