DESIGNER BRANDS
Founder Tony Rechtman
Rechtman founded Total Beauty Network with a simple goal in mind: real designer cosmetics at real-people prices. His key line, Designer Brands, is number one in its category in community pharmacy, with products that are equal parts effective and accessible.
THE INSPIRATION “Designer Brands started 18 years ago, when my wife, Sharon, and I mapped out the idea on the back of a napkin. We noticed that LA women managed to look a million dollars wearing high street fashion, yet when it came to cosmetics, affordable usually meant poor quality. We wanted to create quality, prestige designer-brand cosmetics that were accessible. We moved back to Australia and launched DB with 15 products and one staff member … me.”
“While other ‘inspired by’ brands on the market are predominantly trend driven, we offer an alternative to some of the most iconic products
