David Lauren has taken watch on the bridge of his father’s eponymous brand since he joined in 2000. His ‘merchantainment’ idea for the website, in which storytelling and commerce were seamlessly blended, outpaced everyone else on the market, and even in 2024 other brands are still to catch up.
One aspect of Ralph Lauren’s story that David was present to witness was the invitation by the U.S. Olympic & Paralympic Committee for the company to dress Team USA for the 2008 Olympics in Beijing. Since then, Ralph Lauren have dressed every American team for the summer and winter Olympics and Paralympics, an honour not lost on the Lauren family. “When I was a child, I remember watching the Olympics on television,” David says. “It
