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On cold days, the average man feels a sense of relief, for seasonal clothing favours autumn and winter, with its layers of garments and fabrics allowing you to dress as a professional, or at least with appropriate bearing. It’s much harder in summer. Tailors prefer the former, too, for tweed is a more forgiving fabric and is perfect for England’s inclement weather. They are — tailors, that is — descendants of a vocational class whose output steered towards thick and austere fabrics and colours. The Victorian era ushered in the modern-day suit, but it wasn’t until after the second world war that fabric and weaving technology could make the cloths considerably lighter and more bearable in the heat.
‘Il boom’ in 1960s Italy played its part. The industrialists churned out cars and more modern needs in a manner that gave