Yentas PENNY NDLELA
START-UP COSTS: ‘Building a platform like Yentas initially requires a significant investment of time, patience and funds, typically with a long and slow burn rate. The platform requires frequent updates as one builds the features and functionality. User acquisition is an expensive exercise with high marketing costs. Although the start-up costs entail high risk, the potential reward lies in creating something the world truly needs.’
TURNOVER: ‘At this stage, our monetisation strategy revolves around a subscription model and partner rewards.’
IN an age where travel is increasingly accessible, Penny Ndlela saw an opportunity to empower women travellers like never before. Rooted in her own experiences (and a deep understanding of the needs of female explorers), Yentas is more than just an app – it’s a movement.
What is Yentas?
Yentas is an innovative travel platform that’s been crafted over three years, (hostels) with just a bed and a disposable sheet en route. Something I wish I’d known? Even if you book for two nights you have to leave at 7am sharp each morning and then come back later!
