n 1997, computer company Apple Computer Inc. launched an advertising campaign unveiling the tagline “Think Different”. The slogan has been widely taken as a response to the IBM computer company’s slogan which was “Think”. The statement “Think Different” still defines the culture at Apple (now known as Apple Inc). The intended thought process of the advertising campaign was to move people away from the status quo and to
THINK DIFFERENT
Jun 14, 2024
2 minutes
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