‘Roger Daltrey told me I should have written this years ago’: PR guru Alan Edwards on his rock’n’roll life
Publicity guru Alan Edwards is used to being the man behind the scenes. But his new memoir, I Was There, puts him in the middle of the action, as he recounts over four decades of working with some of the most legendary figures in entertainment – from The Rolling Stones to David Bowie, Blondie, Prince and the Spice Girls.
In I Was There: Dispatches From a Life inEdwards details how a former “scruffy, stoned 20-year-old” fell into London’s buzzing punk scene and set up his own PR company, The Outside Organisation. Throughout, he observes the strange world of PR and his memories of playing football with Bob Marley, being grilled by Mick Jagger and a brief stint where he was tasked with trying to make Gary Barlow look “more edgy”.
