OK, before we get into the car, we have to deconstruct the brands. What is Cupra? It’s a subsidiary brand of SEAT, which itself is a Spanish brand owned by Volkswagen. Cupra was created in 2018 by the marketing department because it needed a fresh approach to attract Gen Ys and millennials, who don’t want to drive the same brands as their parents and grandparents.
So Cupras, just like Skodas and the more affordable Audis, are basically bespoke-styled vehicles
