AppleMagazine

COFFEE, SCULPTURES AND FINANCIAL ADVICE. BANKS TRY TO MAKE NEW BRANCHES LESS INTIMIDATING

It’s like Sephora or Starbucks now offered a checking account.

After years of closing or mostly neglecting physical bank branches across the U.S., the nation’s largest banks are spending hundreds of millions of dollars on refurbishing old locations or building new ones, and in the process changing the look, feel and purpose of the local bank branch.

Many of these branches are larger, airier, and meant to feel more comfortable for those walking in with difficult financial questions. Others are being designed as “third spaces” to allow local nonprofits or community representatives to hold workshops or seminars for customers or

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