Such is the persuasive charm of designer Daisy Knatchbull that within five minutes of talking to her, the temptation to buy one of her made-to-measure suits is almost overwhelming.
With model good looks and buckets of enthusiasm, Daisy, 31, is the perfect poster girl for her business The Deck, the first women-only tailor to have a shopfront in Savile Row – the home of bespoke tailoring – in its 200-year history.
“I’ve always had a feeling of being a disrupter,” she tells hello! in this exclusive interview and photoshoot at her elegant home in London.
The entrepreneur, whose stylish outfits have been worn by her cousin India Hicks, Kate Moss, Elizabeth Hurley, Maya Jama, Gillian Anderson, Sarah, Duchess of York and Bridgerton actress Adjoa Andoh, also broke the rules in 2016 when she rocked up at Royal Ascot wearing top hat and tails – the first woman to do so in the history of the Royal Enclosure.
POWER SUIT
Her typical customers – she has 2,500 on her books – are aged around 45 to 65, but, she
