hen Steve Jobs returned to Apple in 1996, one of the first things he did was drastically streamline the company’s product portfolio. Slashing over 70 percent of the company’s products, everything was focused on a simple 2×2 grid: pro and consumer on one axis, desktop and portable on the other. Among other things, he argued that if consumers don’t
With the fourth model, the Apple Pencil strategy finally makes sense
Jun 18, 2024
2 minutes
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