Fortune

Golden Anniversary

THE PGA TOUR AND FEDEX BEGAN THEIR PARTNERSHIP in 1986 when FedEx, still a young distribution company, stepped in as the title sponsor of the PGA TOUR’s annual St. Jude Championship. Nearly two decades later, the two organizations revolutionized the competitive landscape of the PGA TOUR by introducing a season-long competition known as the FedExCup in 2007. And with another 10-year deal in place, the partners are set to continue transforming the game.

“We have a long history,” said Richard Smith, president and CEO,

You’re reading a preview, subscribe to read more.

More from Fortune

Fortune2 min read
Building A Future Cityscape
SINCE ITS FOUNDATION IN THE EARLY 20th century, Tokyu Corporation has played a major role in the history of Japanese communities, through urban development and then later through rail connections. The firm is now looking to help lead the nation’s cit
Fortune2 min read
How Gen Zers and Millennials Are Transforming Business
GEN ZERS AND MILLENNIALS ARE EXPECTED TO comprise 72% of the global workforce by 2029, according to the World Economic Forum. The aspirations and expectations that these generations have for their careers are critical for business leaders to understa
Fortune2 min read
Meet The Class Of 1955
ALMOST 10% OF THE COMPANIES on this year’s Fortune 500—49 in all—have made our list of America’s biggest businesses by revenue every year since its first edition, in 1955. All 49 are highlighted in these graphics, which also show their size relative

Related Books & Audiobooks