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BY NOW, YOU’VE probably heard all about the Apple Vision Pro, the iPhone maker’s $3,500 headset to be released next year.
With the Vision Pro, Apple is once again walking a well-trodden path. From the original Google Glass a decade ago, to Microsoft’s HoloLens in 2016, to Meta’s Quest Pro—now just $999—there have been many attempts by Big Tech to make smart goggles happen.
It’s the payoff for years of teases from CEO Tim Cook about Apple’s big play in augmented reality (AR), the technology placing digital imagery atop the real world.
Leaders like Cook and Meta’s Mark Zuckerberg have repeatedly said over the