WHILE WORKING at the mall to save up for graduate school, Xenia Adonts saw her fashion photos going viral on Instagram. Eventually, brands noticed and started offering her up to $400 to post photos on social media that trumpeted their clothes. Realizing she could earn more in a day as an influencer than in a week as a store greeter, she eventually quit her retail job.
Today, with 2.1 million Instagram followers, the 31-year-old continues to hawk products on social media for luxury brands like Fendi and Elemis. She also started her own sustainable fashion company, Attire, which has
