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UNLIKE MANY OTHER PROFESSIONAL ATHLETES, GOLFERS DON’T have to stop competing once they reach the age of 50. As other athletes head into retirement, seasoned golfers can begin anew with the PGA TOUR Champions, a tournament founded in 1980 specifically for professionals ages 50 and over. And while it’s long been a high-profile competition, over the past few seasons, it has—like the sport of golf—caught fire.
In 2022 alone, revenue from local PGA TOUR Champions events, including tickets,