FOR GOLFERS ON THE PGA TOUR, MAKING CONSTANT
fforts to improve their game is simply the cost of doing business. The same can be said for the teams behind the sport. The PGA TOUR itself has been on a continual journey to further engage fans and stay on top of the leaderboard in the competitive landscape of sports business. The TOUR’s latest digital products are proof of that mission. Its wholly reworked app was offcially introduced at the season’s opening
