▶ BY HIS OWN admission, the car salesperson in Stockholm knew nothing about BYD last September, when his boss offered him a chance to work in the new showroom of China’s biggest electric-car company. “I was like, ‘BYD? Never heard of it,’ ” says Benhur Hiyabu, standing inside the showroom on a snowy March morning. After selling Subarus for years, Hiyabu decided he had little to lose: “I thought, ‘Okay, I’m going to try something new,’ ” he says.
BYD is betting that customers in Europe, the Americas, and across Asia will also try something new, especially if the price is right.
