THE BIGGEST TECH COMPANIES may be facing relatively tough times, but the 25th edition of the Fortune World’s Most Admired Companies All-Stars list suggests that the giants’ peers respect them as much as ever. For the 16th consecutive year, Apple finishes first in our annual ranking of corporate reputation, based on a poll of some 3,700 corporate executives, directors, and analysts. Amazon and Microsoft tied for second. Financial companies earned recognition for navigating an inflation-addled economy: JPMorgan Chase (No. 5) reached its highest rank ever, while Morgan Stanley made its debut in our top 50. Elsewhere, Costco Wholesale (No. 7) rose above its industry’s supply-chain woes to notch its best-ever ranking, while Netflix fell from No. 9 to 29 as fierce competition dented its historic dominance in streaming. (FOR MORE DETAILED RANKINGS, VISIT FORTUNE.COM.)
THE 50 ALL-STARS THESE COMPANIES WON ADMIRING VOTES FROM INSIDE AND OUTSIDE THEIR INDUSTRIES.
INDUSTRY STANDOUTS AS RANKED BY THEIR PEERS
P U B LIC A DMIR AT ION, P R I VAT E R E S P E C T
over a quarter-century of publishing the Fortune World’s Most Admired Companies list, a corporate reputation is a multifaceted concept. It includes the impression you make on casual
