Bingz, a Chinese snack brand specializing in crispy burgers with about 140 outlets in China (and more to come), has been expanding its presence to Canada since 2021, with four restaurants up and running there as of this year. Its flagship product is the adapted roujiamo, a popular Chinese snack originating from Shaanxi Province in northwest China. Resembling a hamburger, the roujiamo features shredded meat and mild peppers stuffed into flat buns.
Canadian Chris Pereira played a pivotal role in the brand’s overseas success. Pereira, with a decade of experience working in China, in 2020 founded iMpact, a global communications and business consulting group headquartered in New York City. Operating across the U.S., China and Canada, the company employs half Chinese and half
