Business Today

A Sporting Chance

between India and Pakistan is always highly anticipated, particularly if the encounter is part of a World Cup—not just their fans, but broadcasters and sponsors get excited, too. The recent ICC Men’s T20 World Cup clash between the neighbours in New York was no exception. It was a full house at the 34,000-seat Nassau County International Cricket Stadium in Eisenhower Park, and millions more tuned in to watch the broadcast worldwide.

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