BOOK EXTRACT
This is an extract from Crash and Burn: A CEO’s Crazy Adventures in the SA Airline Industry by Glenn Orsmond, giving an insider’s tale of the South African airline industry over the past 30 years. Orsmond was at the helm when Comair – which operated Kulula and British Airways – crashed despite the company’s 75-year unblemished profit history.
This is an extract from the book.
In the week leading up to what would be our last day, there was no panic in the ranks. We had pulled through so many crises before, and while we knew month-end would be tighter than usual we had not
